Every unnecessary expenditure of time, every unnecessary detour, is a waste of power, and therefore contrary to the principles of strategy.
— Carl von Clauswitz
Execution is a specific set of behaviors and techniques that companies need to master in order to have competitive advantage.
— Execution: The Discipline of Getting Things Done by Larry Bossidy & Ram Charan

One of the most critical elements of sustaining a successful business can be summed up in just four words — have a clear strategy.

Strategic Planning

Regardless of size or type (for-profit or not-for-profit), every business should have a strategic plan that succinctly lays out its vision for the future, its mission and/or purpose, the values that will guide behaviours and actions, the organizational priorities and the actions required to deliver on those priorities. It outlines the differentiators that will help your business win out over the competition and a robust strategic plan will also include a definition of success.

I believe that people make their own luck by great preparation and good strategy.
— Jack Canfield

Having a clear strategic plan is of immeasurable importance to an organization. It provides a sense of direction while outlining quantifiable goals. It is extremely valuable in encouraging all employees to “row in the same direction”.

This is important because it defines the purpose of having strategy — to improve your ability to adapt and influence unfolding circumstances. This allows you to reach your destination even as unexpected events happen or obstacles occur. 

Strategy Management & Execution

When reading the latest news about the market, the headlines often shout that the CEO’s error-riddled strategy was the cause of a company failing to deliver on its promises. However, the strategy itself is usually fine — it was poor execution that resulted in failure.

Crystal D Nett, Business Consultant
Success doesn’t necessarily come from breakthrough innovation but from flawless execution.
— Naveen Jain

There are no rules regarding the steps necessary for effective management and execution but there are some key attributes: assessing both the internal and external environments, assessing the gaps between your current and future states, systematically coordinating and aligning resources and actions with the strategic plan elements, and implementing ongoing evaluations of performance, culture and other strategic management issues.

Many times, plans are not executed due to organizational “skill or will gaps” or business leaders misjudging the challenges created by the business environment.

Role of Business Strategy Consulting

Business strategy consulting is the key to avoiding these pitfalls. An effective consultant will guide you and provide you with the strategic planning tools needed to effectively and masterfully achieve your business goals.

With a business strategy consultant, you will learn to successfully weigh and make strategic choices, along with the behaviours and techniques necessary to successfully execute your strategy in a competitive environment.